Britons Kristan Bromley and Adam Pengilly missed out on the medals as Canadian Duff Gibson won skeleton gold.
Bromley had to settle for fifth in the Friday's skeleton
Britain suffered mixed fortunes in curling, with the women's team falling 9-3 to favourites Canada while the men beat Sweden 8-2 in just seven ends.
Austrian skier Marlies Schild led the women's combined after the second slalom run but GB's Chemmy Alcott, 29th, was disqualified for narrow skis.
Meanwhile, Swiss Tanja Frieden won a dramatic gold in the snowboard cross.
But British snowboarder Zoe Gillings crashed out of the event in the last 16.
DAY SEVEN EVENTS
David Murdoch's British men's curlers dominated their sixth match, thrashing Sweden 8-2 after just seven ends for their fifth win from six.
The comfortable victory has taken Britain clear at the top of the standings after Canada lost 8-7 to Finland.
On Friday morning, Italy lost 11-3 to Norway, Finland beat Sweden 11-4 and Switzerland edged Germany 8-5.
The other action saw USA overcome Switzerland 7-3 and Italy beat New Zealand 6-5.
Great Britain's women's curlers suffered a bad day at the office as they went down 9-3 to favourites Canada in Pinerolo.
Rhona Martin's side went 5-0 down after four ends and conceded four stones in the ninth end as Canada recovered from two losses in their first four matches.
Britain have now won three of their first five matches (out of nine) but are still in contention to qualify in the last four for the semi-finals.
In other matches, Russia edged USA 8-7, Norway beat Italy 9-7 and Sweden triumphed 9-7 over Switzerland.
GB's Kristan Bromley and Adam Pengilly raised hopes of more British medals when they ended the first run in third and fourth but they ended up in fifth and eighth respectively after the second.
Canada's Duff Gibson held on to his first-run lead, with compatriot Jeff Pain taking silver and Switzerland's Gregor Steahli back in the bronze medal position.
The 33-year-old Bromley had been hoping to follow the example of girlfriend Shelley Rudman after her silver medal on Thursday, but it was not to be.
World and European champions Tatiana Navka and Roman Kostomarov were upstaged by Italians Barbara Fusar-Poli and Maurizio Margaglio in the compulsory dance programme.
Fusar-Poli and Margaglio, who came out of retirement for these Games, delighted the home crowd with a score 38.78.
However, the Russians trail the pair by only 0.58 of a point after the first stage of the three-phase competition.
Bulgarian duo Albena Denkova and Maxim Staviski lie third, while Britain's sole figure skating representatives, sister-and-brother pair Sinead and John Kerr, were 11th.
The opening, compulsory stage of the event requires all skaters to perform the same selected routine, and counts for 20% of a team's final score.
Great Britain's Zoe Gillings crashed out of the women's snowboard cross in her four-rider quarter-final in Bardonecchia.
The 20-year-old had qualified in 12th place for the last 16 after two individual time trials.
Tanja Frieden of Switzerland won the gold after American Lindsey Jacobellis threw away her lead with a fall at the final jump. Dominique Maltais of Canada took the bronze.
Gillings was in danger of missing out on qualification after a sluggish first run on fresh snow.
Starting second, the slow course saw Gillings post a time of one minute 46.71 seconds, almost 20 seconds adrift of the leaders who raced in improved conditions.
Gillings' protest was rejected but her second run was much faster at 1:31.03.
Austria's Marlies Schild was fastest in the first and second slalom runs of the women's combined in Sestriere.
Following the postponement of the downhill to Saturday because of high winds, Schild held a 0.46secs advantage over defending champion Janica Kostelic, with Kathrin Zettel of Austria in third.
Britain's Chemmy Alcott, who was 11th in Wednesday's downhill, finished more than two seconds off the pace in 29th.
But Alcott was subsequently disqualified after her skis were found to measure 59.8mm around the bindings; the minimum required under FIS regulations is 60mm.
Alcott's coach has blamed an error at the factory.
Switzerland's defending Olympic champion Simon Ammann managed to make it through qualifying in the Large hill individual ski jumping with a 124m jump in Pragelato, but he looked short of the form that won gold in Salt Lake City.
Germany's former world champion Martin Schmitt (114.5m) also made it through along with Slovenia's Rok Benkovic (110m).
But it was Finland's Janne Ahonen and Austria's Thomas Morgenstern who set the target for the rest of the field after they both jumped 136m.
Norway's Lars Bystoel also laid down a marker with a 131.5m jump, but overall World Cup leader Jakob Janda looked out of sorts with a relatively modest 124m.
In the men's 15km classical cross-country skiing Andrus Veerpalu of Estonia took gold ahead of Lukas Bauer of Czech Republic and Tobias Angerer of Germany.
Ethiopia's first Winter Games competitor Robel Teklemariam finished 84th, while Ireland's first entry in Turin, Rory Morrish finished 88th of 97.
Meanwhile, two Russian cross-country skiers were given further five-day race suspensions for continued abnormally high levels of haemoglobin.
Natalia Matveeva and Nikolai Pankratov were banned last week for the same reason but a Russian anti-doping official said both instances had nothing to do with doping.
The women's ice hockey semi-finals saw Sweden shock the US 3-2 after a penalty shoot-out and a brilliant performance from goaltender Kim Martin.
The Swedes will face defending champions Canada, who brushed aside Finland 6-0, in Monday's gold-medal play-off.
In the placement rounds Russia beat Switzerland 6-2, while Germany beat Italy 5-2.
In the men's ice hockey event, top Czech goalie Dominik Hasek will leave the Olympics because of a leg injury, dealing a severe blow to his team's chances of dethroning champions Canada.