Janet Jackson managed to upstage one of the Super Bowl's greatest games with a revealing half-time show in Houston.
As her duet with Justin Timberlake came to a close, he reached for the pop queen and tore part of her black leather bustier, revealing one breast.
"I'm sorry if anyone was offended by the wardrobe malfunction," said a contrite Timberlake. "It wasn't intentional and is regrettable."
The incident was a major talking point at America's biggest sporting event.
As soon as Jackson's impromptu 'greatest hits' routine occurred, the stage lights at the Reliant Stadium immediately dimmed.
Millions of TV viewers across the US and around the world were left wondering whether the peek-a-boo act was actually planned.
But music television channel MTV, which produced the half-time show, denied it was staged and apologised profusely.
"The tearing of Janet Jackson's costume was unrehearsed,
unplanned, completely unintentional and was inconsistent with assurances we had about the content of the performance," MTV said in a statement.
The NFL was also distinctly unimpressed, with executive vice-president Joew Browne saying: "We were extremely disappointed by elements of the MTV-produced half-time show.
"They were totally inconsistent with assurances our office
was given about the content of the show," he added.
"It's unlikely that MTV will produce another Super Bowl half-time."
In another public display, a streaker held up the game for
several minutes prior to the second-half kick-off as he paraded around the field and then took off in an attempt to elude security.
He was finally knocked down by New England Patriots
linebacker Matt Chatham and hauled off the field by a group of security personnel.
The incident was kept off TV screens.
As for the game itself, New England beat Carolina 32-29 with a last-gasp field goal for their second Super Bowl triumph in three years.