Ticket touts are being targeted in a London Olympics bill which was presented to Parliament on Thursday.
An offence of illegally selling tickets at sport events in the UK currently only applies to football matches.
The bill seeks to ensure ticket touting at the 2012 Olympic Games is made a criminal offence.
Other issues, including transport and branding, also feature in the bill, which may not pass all its stages until early 2006.
London won the right to host the Olympics last Wednesday when it saw off four rival bidding cities at an International Olympic Committee vote in Singapore.
Celebrations were overshadowed by the bombings in the capital city the following day.
The legislation, which was trailed in the Queen's Speech in May, aims to ensure a successful Games is delivered on time and to budget.
A second reading of the bill is expected on Tuesday, before the proposals are adjourned until after the House of Commons summer recess.
15 July: First reading.
19 July: Second reading.
21 July: Parliament recess starts
Oct 2005: Committee stage. Detailed discussions
Early 2006: Royal assent after bill passes through House of Lords
The exact time it will take to pass is unclear, given the scrutiny the bill will receive when the finer points are debated, voted on and amended.
In addition to ticket touts, officials will seek to protect the 2012 logo and the use of the five rings symbol of the Olympic Games.
They want to prevent unofficial street trading and flyposting around the venues.
The bill would also :
Set up the Olympic Delivery Authority (ODA) to manage the Government's interest in the project.
Make the ODA accountable for public money spent on getting venues and infrastructure ready.
Ensure public transport systems are fully co-ordinated.
Regulate commercial exploitation. Olympic symbols would be given additional legal protection. Controls would be placed on advertising and street trading around venues.
The Games organising committee will be required to liaise closely with the International Olympic Committee and other relevant authorities.
Coe has said he was "flattered" to be asked to continue in such a prominent position but added that continued teamwork was essential to make London 2012 a success.
Transport for London and the London Development Agency will undertake preparatory work before the establishment of the ODA.