An "Olympic Institute" nurturing talent from the playground to the podium would be one legacy of a successful London 2012 bid, it was announced on Monday.
The Olympic Stadium will form the centre piece of the Olympic Park
Organisers unveiled plans to create a centre for sports medicine, science, research and various sporting bodies in the Olympic Park after the Games.
Bid leaders hope the innovative scheme will swing crucial votes London's way.
Culture Secretary Tessa Jowell said the plan showed the Games' power to "change lives on and off the sporting field".
London bid chairman Lord Coe hailed the institute as an "exciting, dynamic and innovative" facility.
And he added that it would be dedicated to advancing modern Olympics founder Pierre de Coubertin's vision of building a better world through sport, culture, education, health and environment initiatives.
Funding for the conversion of the 500-acre park in east London, which includes an Olympic Stadium, aquatics centre, velodrome and BMX circuit, would come from the £2.375bn Olympic funding package.
Among the organisations it would house are an Institute of Sport - which would serve as a new headquarters for the London region of the English Institute of Sport.
The 2012 Sports And Exercise Medicine Centre and an Olympic Research Centre would also be included.
A report by the International Olympic Committee (IOC) has described the institute as a "significant legacy project".
Meanwhile, Paris remains the favourite ahead of London, New York, Madrid and Moscow to get the go-ahead to host the Games from the IOC in Singapore on 6 July.