The 2007 Grand Depart was watched by a reported 500,000 fans in London
Organisers of the Tour de France have announced that the 2010 race will begin from the Dutch city of Rotterdam.
Rotterdam lodged a bid to host the start of the 2010 event, along with neighbour Utrecht, following London's successful Grand Depart in 2007.
A Tour statement said the choice would promote inner-city cycling, adding that Rotterdam "adheres perfectly to the route we imagine for the 2010 Tour".
The 97th Tour begins on 3 July 2010, with more details to come in December.
The Tour de France last started from the Netherlands in 1996, when it began in 's-Hertogenbosch.