Plymouth Raiders have announced a major new sponsorship deal with chewing gum company Wrigley's.
From next season the team will be known as the Airwaves Plymouth Raiders.
Head coach Gary Stronach said: "This is my 24th season at the club and never has the future looked as exciting or as secure as it does now."
The details of the one-year deal have not been revealed, but according to a Raiders spokesman it is "one of the biggest in basketball history".
The club also announced that they have signed a two-year kit sponsorship agreement with FBT Sports.