BBC Sport baseball

Related BBC sites

Page last updated at 09:30 GMT, Tuesday, 21 October 2008 10:30 UK

Tampa Bay: Better the (Devil) Ray you know?
Tampa Bay manager Joe Maddon and team mascot "Raymond", a seadog

Even if they fail to win a single game in the World Series, the Tampa Bay Rays of 2008 have earned their place as one of sport's great comeback stories.

The team only began competing in the American League as an expansion franchise in 1998, then known as the Tampa Bay Devil Rays.

But the new team languished for many years as the whipping boys of the AL East - which, containing the Boston Red Sox and New York Yankees, is a difficult division for any small-market team to win.

In November 2007, when the club announced it was dropping the "Devil" from the team name, becoming the Rays, while introducing a new logo and new team colours - and it could have been dismissed as just another marketing or rebranding exercise by a struggling team.

The Devil Rays had the worst regular-season record in baseball in 2007 - 66 wins, 96 losses - but the Devil-less Rays improved that to 97 wins and 65 losses, finishing above the Red Sox and Yankees to win the division.

see also
Tampa Bay book World Series place
20 Oct 08 |  Baseball

related internet links:
The BBC is not responsible for the content of external internet sites


Sign in

BBC navigation

Copyright © 2017 BBC. The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.