The heat is on to find the best British freestyle skiers and snowboarders - and they do not need snow to prove it.
Skier Teri Spencer in action
The Orange AIM Series kicks off at Halifax Ski Centre on Saturday with the Artifical Big Air Championships.
Competitors of all ages will compete in separate ski and snowboard events off a specially-constructed jump, which is the biggest artifical one in the UK.
Jenny Ahnell, of organisers Soul Sports, said: "We are looking forward to seeing some new talent."
AIM, which stands for artificial, indoor and mountain series, holds a number of events around the UK's ski centres and the winners head to the real snow of the Alps for the British Ski and Snowboard Championships.
And it is the national competition circuit for snowboarding and freestyle skiing.
Local competitors including defending British Big Air Champion Mollie Boys, Sam Boys and skier Teri Spencer will be taking part.
Ahnell told BBC Sport: " We are very excited to start the 2004 Orange AIM Series, in association with O'Neill, at Halifax Ski Centre.
"It's a great snowflex slope and it boasts the UK's biggest dryslope big air jump.
"It's also a great slope for spectators to watch the action and we can promise lots of that with the Big Air Championships and the team challenge.
"A group of Halifax pupils got so hooked after the AIM Schools Tour and free beginner lessons last year that they have been practicing all year to compete this weekend.
"That shows that our initiative to bring more youngsters into the sport is really working."
There are free O'Neill snowboard and Trespass ski lessons as well.
For more information contact www.orangeaimseries.com.