By Andrew Fraser and Phil Gordos
BBC Sport in Athens
Hundreds of athletes will be heading home from Athens with the sweet smell of success in their nostrils.
But it's nice to know that mere mortals can also get a sniff of Olympic glory.
On sale in the International Broadcast Centre's general store is an aftershave called Olympic Spirit, Fair Play.
The official fragrance of the Games will set you back 22 Euros a bottle - about £15.
Spare a thought for the finalists in the women's hammer.
They had to complete their event in a near-empty stadium on Wednesday.
The majority of fans had only hung around into the late hours to see the coronation of 400m hurdles champion Fani Halkia.
So once the new heroine of Greek athletics had been presented with her gold medal, the locals quickly headed for the exits.
For the record, Russia's Olga Kuzenkova won the hammer event with an Olympic record throw of 75.02m.
The medallists from the madison track cycling event had some fun at the media centre staff's expense in their post-race news conference.
Australian gold medallist Stuart O'Grady kicked it off when he was asked to make a brief statement about his triumph. "I'm very happy," said O'Grady, keeping it extremely brief.
Swiss silver medallist Franco Marvulli then chipped in to correct his French translator.
And Britain's Rob Hayles cheekily used his best French accent to explain his statement that he was "chuffed" to win bronze, saying: "Je suis tres content."
The stand-up show was curtailed when the riders were called away for routine drugs tests.