Top British athletes, led by 13-year-old diving prodigy Tom Daley (centre), have launched Team GB's new kit for the Beijing Olympics
Always smiling for the cameras, Daley occupies centre stage at the launch in front of the world's media
Also in the audience is Tom's dad, Rob, snapping away for the Daley family album from the side of the photo shoot
Britain's female athletes are represented by modern pentathlete Heather Fell, marathon runner Liz Yelling and cyclist Victoria Pendleton
Pendleton, 27, strikes a pose for waiting photographers as the new kit is unveiled
The kit being modelled by Yelling (left) and Pendleton has been designed to cope with the heat and humidity of Beijing
Long jumper Chris Tomlinson and Paralympic sprinter John McFall join Fell and Pendleton in an Oxford Street shop window
One window shopper gets more than they bargained for, glancing through the glass to be met by Team GB
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