By Michael Bristow
BBC News, Beijing
Olympics, Olympics, Olympics. The word is on everyone's lips.
With the games drawing nearer - the torch relay began recently - people both inside and outside China are beginning to focus on this summer's event.
But not everything that's being said is complimentary, much to the annoyance of the Chinese.
China wants the Olympics to be a grand sporting occasion, one where they can show off their sporting prowess.
It's also an opportunity for China to show visitors, and its own people, that the country is now an important, responsible, developing country.
But unfortunately the best laid plans sometimes go awry, and hosting the Olympics is a double-edged sword.
Who advised the Chinese to call the Dalai Lama a "wolf in monk's robes"?
If you invite people into your home, they might look into all the dark, dirty corners, as well as the flowers arranged nicely on the table.
Campaigners both inside and outside China are using the Olympics to highlight some of the country's more unsavoury aspects.
China's good relationship with Sudan, the country's human rights record and the unrest in Tibet are all subjects Chinese leaders did not want to talk about, particularly this close to the games.
But officials are now engaged in a public relations war and, because they're not used to dealing with criticism, it's a battle they're going to find hard to win.
Take, for example, the response to the unrest in Tibet that erupted on 10 March.
Chinese people were indeed the victims of enraged Tibetans, and Beijing made much of this.
But who advised them to call the Dalai Lama - a man who has won the Nobel Peace Prize - a "wolf in monk's robes"?
China has accused the Dalai Lama of planning violent attacks
This week they also said Tibetans were organising suicide squads to launch violent attacks, and suggested the Dalai Lama was behind the plan.
How many people in the West believe a mild-mannered 72-year-old monk, who has consistently called for peace, is a terrorist on the same level as Osama bin Laden?
The government has also launched an attack on the Western media, including the BBC, for what it says is biased reporting about Tibet.
From a country where the media is closely controlled - with an iron fist on sensitive topics such as Tibet - this accusation is richly ironic.
But inside China, where officials are able to ensure their message is the only one heard, it's a different story.
Most people agree with the government. They take it as a given that the Western media is biased.
So where does this leave us? It leaves us with a Chinese government trying harder than ever to push its Olympic message of peace and harmony.
When the torch relay stopped briefly in Beijing this week, security was so tight that ordinary people were hardly allowed to see it.
This ensured there were no embarrassing protests. But at what cost?
Surely transporting the torch around the Chinese capital in a minivan, rather than a runner's hand, defeats the point of a torch relay?
It's hard to convince people that everything is peaceful and harmonious when you have to do it from behind a security cordon.