Lord Moynihan won a silver in 1980 as cox of the men's rowing eight
Colin Moynihan has wasted no time in staking out a broader role for the British Olympic Association after being re-elected as chairman on Tuesday.
Moynihan presented his "growth strategy" for the BOA to chiefs of all the Olympic sports in London.
He told the National Olympic Committee Congress that hosting the Games brings "unique challenges and opportunities".
But Moynihan's ambitions for the organisation will not be welcomed by everybody in the Team GB family.
Some leading figures in British Olympic sport have voiced concerns about the BOA's move into "non-core activities", particularly the provision of services already provided by the sports themselves or UK Sport, the agency that funds Olympic sport with money from the National Lottery and public purse.
And many are worried elements of Moynihan's plan - which was prepared by the consultancy firm A.T. Kearney - are distractions from the organisation's primary role: taking British athletes to International Olympic Committee (IOC) events and supporting them while they are there.
Having delivered outstanding results in Beijing the BOA's priority now is to deliver a new era of personal bests and medals at London 2012
BOA chairman Colin Moynihan
Confirmation of Moynihan's second BOA term was a formality as nobody stood against him, despite speculation the government was keen for somebody to challenge the former sports minister.
Moynihan, who was first elected in October 2005, has been a frequent critic of the Labour government's funding policies for Olympic sport over the last three years and is determined to keep up the pressure.
"Having delivered outstanding results in Beijing the BOA's main priority now is to build from a position of strength to deliver a new era of personal bests and Olympic medals in London 2012," said Moynihan.
But while the 53-year-old Tory peer was unopposed, a third candidate, British luge's Mark Armstrong, did emerge for one of the two vice-chairman positions.
Armstrong, however, was unsuccessful and the existing duo of David Hemery and Albert Woods were returned as Moynihan's deputies.
"I am very pleased to be able to continue my role as vice chairman up until 2012, supporting Colin and the ambitions of the BOA, particularly in terms of legacy," said Hemery, who won gold in the 400m hurdles at the Mexico Games in 1968.
Woodward guided the England rugby union team to World Cup glory in 2003
Those BOA ambitions are based on three key objectives: delivering successful British teams to the nine IOC-accredited events up to and including London 2012, developing its position as "an effective voice for Olympic sport in the UK", and ensuring a "strong legacy for Olympic sport is put in place for 2012 and beyond".
But underpinning these goals were more detailed "strategic objectives" that will ruffle feathers elsewhere. Among these were commitments to "encourage the development of high performance sport...manage the political stakeholders...help in the training of sports administrators...encourage the development of sport for all".
These are examples of the type of "non-core activities" that have alarmed some in British Olympic sport, particularly as the finances of the BOA - an independent body that receives no public funding - are becoming stretched.
It is with this in mind that Moynihan, who has been bankrolling some of the organisation's activities from his own pocket, is attempting to renegotiate the deal the BOA did with the organising committee for London 2012 (Locog) in 2005.
Then, the BOA handed over the UK rights to use the Olympic brand to Locog so it could raise private money to pay for the Games. Locog has already used the rights to the London 2012 brand to bring in £430m of domestic sponsorship.
The deal was worth a one-off payment of £30m to the BOA - a princely sum for a traditionally hard-up operation but not enough to finance Moynihan's new vision for the organisation, which includes moving the BOA from its cramped Wandsworth headquarters to a larger, more modern office in central London.
Another part of this vision is Sir Clive Woodward's "Olympic Coaching Academy".
This is the programme Woodward, the BOA's elite performance director, has spent most of the last two years working on. Initially targeted at athletes, the Rugby World Cup-winning coach now wants to focus on coaches.
The scheme was presented to the BOA board last month and Woodward has been given until the end of the year to find the cash he needs to start work. This cash must be additional money, and that is proving difficult.
Among other issues discussed on Tuesday were the BOA's search for a chief executive to replace Simon Clegg, who served as Great Britain's team manager in Beijing, a role he will reprise at the Winter Games in Vancouver in 2010 and in London two years later.
Final interviews for that role take place at the end of this month, with interviews for a new head of communications and policy to be conducted in early November. Both appointments will be in their posts by early 2009.