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Last Updated: Wednesday, 25 February, 2004, 13:46 GMT
Sponsorship guide
 

 
Introduction | trade link-ups | co sponsors | title sponsors
 
Introduction
Companies pay vast sums of money to have their brands on Formula One cars. But the amount they pay - and what they get for it - varies hugely depending on the success of the team and the positioning of the sponsor's name on the cars.

Teams get 80-85% of their total income from sponsorship; the rest comes from TV revenue and prize money through F1 boss Bernie Ecclestone's F1 Management company.





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