Michelin has started refunding 120,000 disgruntled fans who saw only six cars participate in June's US Grand Prix.
Fans showed their displeasure at the US Grand Prix
The company's tyres were deemed unsafe to compete in Indianapolis, forcing seven Formula One teams to pull out.
And bottles were thrown onto the track by fans as Michael Schumacher led a Ferrari procession to win the race.
In a bid to restore its US reputation, Michelin vowed to refund ticket holders and buy 20,000 tickets for next year's race - to be handed out free of charge.
"We've created a thorough and quick process to reach out to all those fans at the US Grand Prix and offer them the face value refund of their ticket," said Jim Micali, president of Michelin North America.
"In addition, we will provide 20,000 tickets to the 2006 US Grand Prix at Indianapolis to dedicated fans who purchased tickets to this year's race.
"We hope through these gestures to encourage the further development of Formula One in the United States."