McLaren and Vodafone have announced a deal which will see the mobile phone company become title sponsor of the Formula One team.
Juan Pablo Montoya tests his McLaren in Spain
The deal will start in January 2007 and McLaren say the relationship will "last into the next decade".
Vodafone has sponsored rivals Ferrari since 2002 in a deal worth £23m a year but that contract runs out next year.
"We are delighted to welcome Vodafone and look forward to many successes," said McLaren boss Ron Dennis.
"This is only the third time for more than 30 years that the opportunity to become the team's title sponsor has existed.
"As our agreement is long-term, this provides important stability within the team, allowing us to focus fully on our objective of winning races and championships together."
The official name of the team will now become Vodafone McLaren Mercedes although the financial details of the deal have not been disclosed.
The deal will see Vodafone's 3G network customers being offered exclusive content to watch on mobile phones.
"We are excited about this new phase of involvement in motor racing," added Vodafone's chief marketing officer Peter Bamford.
"As title sponsor of the Vodafone McLaren Mercedes team it raises our association with Formula One to the ultimate level."
Vodafone recently ended its four-year shirt deal with Manchester United early, saying that it wanted to concentrate on Champions League sponsorship.
The deal, which was only signed last season, was worth around £9m a year and will now end in 2006.