Motorsport's first World Cup-style event takes place at Brands Hatch this weekend in the inaugural race in the A1 Grand Prix series.
Teams from 25 countries, including Great Britain, Russia, Pakistan and Malaysia are taking part in the 12-race series which ends in China next April.
"It's early days but I'm very happy with what I have seen," said tournament founder Sheikh Maktoum.
"The 25 teams have put on a show which looked impressive on television."
The event features a mix of drivers with differing levels of experience, some of whom, like Dutch driver Jos Verstappen, are ex-Formula One drivers.
Friday's two-hour practice session was marred by eight red flags, but Sheikh Maktoum said he was happy with the standard of driving.
"We are also delighted that the fans turned up to watch the track action here at Brands Hatch and know from ticket sales that we will get a big crowd on Sunday," he said.