World number 10 McIlroy is sporting a new blond rinse in Hong Kong
Rory McIlroy hopes to end a 21-month search for his second European Tour victory by triumphing at this week's Hong Kong Open.
McIlroy did win in the US this season when he clinched the Quail Hollow title but his only European Tour victory is last year's Dubai Desert Classic.
"This year hasn't been as successful as I wanted it to be," said McIlroy.
"I felt as though I played good enough to have a couple more wins but that's the way golf goes sometimes."
Last week, the world number 10 announced he would not renew membership of the US circuit for 2011, saying that he missed the comforts of being home and competing in Europe.
McIlroy has had a number of near misses in Europe this season and his year has included five top-five finishes.
"It's been a good 12 months but then I've had my ups and downs," he said.
"I've thrown in some really good golf and I've also had some pretty average weeks as well."
Despite his decision not to accept a PGA Tour card for 2011, McIlroy insists that this year's stint in America has helped in his development.
"I found out a lot about myself and why I was playing and what makes you happy and what makes you want to play golf," he said.
"I found out the places I like to go to has a lot to do with it, and also there's no point playing a golf tournament where you don't want to be at.
"In announcing I was quitting the US Tour, I didn't think it would have been such a big deal but then with Lee Westwood not going and Martin [Kaymer] still undecided, I can see how it could create a bit of a stir.
"But at the end of the day, you have to make yourself happy. You have to look after number one."
McIlroy has come close to winning in Hong Kong over the past two years, being pipped by Lin Wen-tang in 2008 and Gregory Bourdy 12 months ago.
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