BBC Sport golf

IN ASSOCIATION WITH

Related BBC sites

Page last updated at 12:45 GMT, Wednesday, 14 July 2010 13:45 UK

The Open 2010: BBC signs Open coverage deal until 2016

The Open Championship, St Andrews, 15-18 July
Coverage: Live on BBC TV, Red Button, BBC Sport website, with updates on BBC Radio 5 live Full coverage details


Tom Watson plays a practice round at the Old Course ahead of The Open
This year's Open will be the first to be broadcast in HD

The Open will be shown on the BBC until at least 2016 after a new deal was agreed between BBC Sport and the R&A.

The new contract means the BBC will continue as exclusive live television broadcaster, and also covers radio, online, interactive and iPlayer.

BBC director of sport Barbara Slater described the Open as "one of our most important crown jewel events".

This year's event begins on Thursday and will be the first to be broadcast in high definition.

The new contract also covers further developments in technology, such as 3D.

606: DEBATE

"On 3D, all we're going to be doing there is watching developments in that market," said R&A chief executive Peter Dawson.

"I personally doubt that you're going to see general coverage of events in 3D in that time scale, but I might be wrong. It's not a big priority for us."

Dawson admitted selling the rights to a satellite broadcaster probably would have proved more lucrative.

Dawson hopeful over Open weather

But he added: "We all know the financial pressures that the BBC is under, but I'm very pleased we've been able to come to a commercially satisfactory settlement while at the same time bringing the championship to its widest audience.

"When you're spending a large amount of the commercial success in the Open in developing the game, it's hardly consistent, is it, to then show it to a restricted audience?"



Print Sponsor


see also
Golf on the BBC
01 Jul 11 |  Golf
Caddie criticises Woods's putting
14 Jul 10 |  Golf
Woods selects new putter for Open
13 Jul 10 |  Golf
Mickelson banks on Faldo wisdom
13 Jul 10 |  Golf
Open practice pictures
12 Jul 10 |  Golf
Election delays TV sport decision
07 Apr 10 |  Sport Homepage


related bbc links:

related internet links:
The BBC is not responsible for the content of external internet sites


BBC navigation

BBC © 2013 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.