Never shy of striding into the limelight, Ian Poulter has revealed his trousers for the first day of the Open.
The winning design features the Claret Jug and past Open winners
The design was the brainchild of Gavin Adams, 35, from Oxfordshire, who won a BBC Sport Academy competition.
Poulter said: "Last year's Union Jack trousers were outrageous but these trousers have got enough statement in them.
"The Claret Jug is the best trophy in the world and I would love to win it. The design is very apt."
As well as the Claret Jug, the trousers feature the names of all the past Open winners down the back of the right leg.
Poulter, alongside his tailor William Hunt, chose the design from over 2000 entries and said he was taken aback by the response.
He said: "I've been wearing what I would say are some different trousers for the past 18 months and the competition was a fantastic idea to get the general public involved.
"I've been amazed by the response from a couple of thousand people, whether they be kids, school classrooms or adults, to really put the effort in.
"It took so much time to go through all the entries but it was the least I could do after so many people spent time to send their ideas in.
"The trousers have worked out very well and I can't wait to wear them. It's a fantastic design."
Poulter teed off at 1258 BST on Thursday alongside Phil Mickelson and Trevor Immelman.
The trousers will be submitted to The British Golf Museum at St Andrews after the Open.