Snooker star Jimmy White is changing his name to James Brown, as part of a madcap sponsorship deal.
The Whirlwind decided on his new moniker following news that the brown ball in all major tournaments is to be backed by a sauce manufacturer.
Not only that, White will ditch his usual black tuxedo for the forthcoming Masters event in favour of a brown one.
"With a bit of luck, the name James Brown will be engraved on the Masters
trophy at the end of next week," he said.
"The sponsorship of the brown ball really puts the fun back into snooker and, given my previous surname, I wanted to follow that lead.
"I think it is also up to the players to help liven up snooker's image and
raise its profile, and I feel good to do my bit with the help of HP."
White, who changed his name by deed poll, plans to keep his new title for the duration of the Masters - and possibly even the World Championships.
"If I win the Masters I might keep it that way!" he said. "I'll just go through the tournament and go
"The Godfather of Soul! I like it. Who knows - I might be James Brown for the rest of my career."