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Page last updated at 14:21 GMT, Friday, 9 July 2010 15:21 UK

Brazil unveil logo for 2014 World Cup finals


Brazil launches logo for 2014 World Cup

Brazil has launched its logo for the 2014 World Cup finals, saying it must learn from 2010 hosts South Africa in order to stage a successful tournament.

Brazilian President Luiz Inacio Lula da Silva has stressed that his country has a "tremendous responsibility" to match the first finals put on by Africa.

"The success of our African brothers represents a tremendous challenge to the Brazilian people," he said.

"We are learning from them to ensure that [2014] will be even better."

The logo, which represents the World Cup trophy, is created by three linked hands in Brazil's national colours of yellow and green.


The winning design, entitled Inspiration, was chosen from among 25 entries submitted to a judging panel that included Brazilian author Paulo Coelho and super model Gisele Bundchen.

President Lula launched the logo at an event in Johannesburg which was attended by former Brazilian players Carlos Alberto, Cafu, Romario, and former boss Carlos Alberto Parreira, who guided Brazil to the World Cup crown in 1994 and coached South Africa in the 2010 tournament.

Brazil, who are five-time world champions, previously staged the World Cup in 1950. The finals were last held in South American when Argentina were hosts in 1978.

Brazilian President Luiz Inacio Lula da Silva (C), Brazil 2014 World Cup organising committee president Ricardo Texeira (L) and Fifa president Sepp Blatter (R)
Brazilian President Luiz Inacio Lula da Silva launched the logo

Fifa president Sepp Blatter said football was like a religion in Brazil and praised the country for identifying with the game "like no other".

The Brazil national team will also be hoping to improve on their showing in South Africa.

They parted company with coach Dunga after losing to the Netherlands in the quarter-finals.

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see also
Dunga sacked as Brazil head coach
05 Jul 10 |  World Cup 2010
Brazil fans wince and look to 2014
03 Jul 10 |  Latin America
World Cup quarter-final photos
02 Jul 10 |  World Cup 2010
Dunga ready to end Brazil reign
02 Jul 10 |  World Cup 2010
Team talk inspired us - Sneijder
02 Jul 10 |  World Cup 2010
Dunga bemoans Portuguese tactics
25 Jun 10 |  World Cup 2010
Eriksson tips Brazil to win Cup
20 Jun 10 |  World Cup 2010
World Cup venues
05 Dec 09 |  World Cup 2010

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