Sealed with a kiss - Moore in '66
As England fans tune into hospital radio for the latest Wayne Rooney update, the rest of the planet is counting down to what many predict will be the best World Cup ever.
A potential second round clash between England and Germany is just one of the mouth-watering contests in prospect, but the current crop of superstars will have to go a long way to outdo some of their predecessors.
We have compiled a list of 10 vintage World Cup matches below, complete with video highlights from each game for UK users. These will also be available on the BBC's interactive TV service during the tournament.
Choose your favourite using the voting form on the right.
1. England 4-2 West Germany (1966)
Geoff Hurst's hat-trick, the 'Russian' linesman, Nobby dancing on the pitch, "They think it's all over...." - oh you know the rest.
2. Brazil 4-1 Italy (1970)
The most replayed final in World Cup history. A feast of football, with Carlos Alberto's thunderbolt the icing on the cake for a Brazil side playing football from the Gods.
3. Germany 2-1 Holland (1974)
The host nation were left crying into their Hofmeisters when Johan Cruyff's dazzling run earned a penalty in the opening minute. Neeskens duly converted but the Germans dug deep to earn their second World Cup win.
4. Scotland 3-2 Holland (1978)
Archie Gemmill's dazzling solo winner would later be immortalised in the film Trainspotting as Scotland, whose official song boasted they would win the tournament, pulled off a major shock against the eventual runners-up.
5. Italy 3-2 Brazil (1982)
Paolo Rossi succcessfully had a match-fixing ban reduced so he could play in the World Cup and he well and truly fixed Brazil with a glorious hat-trick in this thrilling quarter-final.
6. France 1-1 Brazil (1986)
Another classic quarter-final for which the phrase 'end-to-end football' could have been invented. Platini and Careca got the goals, but a comedy penalty from Bruno Bellone that bounced in off the keeper sealed a shoot-out win for France.
7. England 1-1 Germany (1990)
The scoreline doesn't begin to tell the drama of this World Cup semi-final. Gazza's tears, Paul Parker's dodgy positioning and the devastating defeat on penalties which turned 'Psycho' Stuart Pearce into a blubbering wreck.
8. Brazil 3-2 Holland (1994)
Brazil looked to be cruising after Romario and Bebeto fired them into a 2-0 lead, sparking baby-rocking celebrations. The Dutch came back to level before a stunning Branco free kick settled it.
9. England 2-2 Argentina (1998)
David Batty missed the crucial penalty but this match was all about Michael Owen and David Beckham. Teenager Owen scored a wonder goal, while effigies of Becks were strung up following his petulant red card.
10. Holland 2-1 Argentina (1998)
"Den-sational!" screamed the headline in The People as Dennis Bergkamp's sublime last-gasp winner condemned Argentina to defeat in a quarter-final which saw both sides finish with 10 men.