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Last Updated: Wednesday, 19 January, 2005, 12:11 GMT
York strike sweet deal for ground
York City's Bootham Crescent ground is to be renamed
York City's Bootham Crescent ground will be renamed KitKat Crescent after a sponsorship deal which will secure the future of their home.

The deal with Nestle-Rowntree will provide the 100,000 needed for the Conference club to complete the buy-back of their ground.

York City managing director Jason McGill said: "KitKat Crescent was the obvious choice of name.

"The product is made in York, and like our home kit, is red and white."

The deal with Nestle-Rowntree gives the York-based confectioners naming rights for 2005 and 2006.

York City's landlords, Bootham Crescent Holdings, recently agreed to sell the ground back to the football club after fears they were going to sell to property developers.

Managing director McGill added: "The financial assistance will enable us to finalise the deal to acquire the ground next month."

Although York City's future at their current home is assured, they still intend to move to a new 10,000 capacity stadium by 2014.

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