Roberto Di Matteo has denied West Brom have taken a risk by naming him as head coach despite his lack of experience.
Di Matteo, 39, was in charge at MK Dons for 12 months before succeeding Tony Mowbray at the Hawthorns.
"I'm confident it won't be a gamble - judge me by my results," said Di Matteo, who wants to see a never-say-die spirit from his players.
"If sometime tries to kill me I get up. If they shoot me and try to kill me again, I get up again. It's my spirit."
Di Matteo was appointed on Tuesday - and he added of the attitude he is hoping to instil: "I've never given up in my life. I have always achieved what I wanted to achieve and I try to transfer this fighting philosophy to the players."
Baggies chairman Jeremy Peace said they considered over 40 candidates for the managerial vacancy following Mowbray's departure, before narrowing the list down to Preston's Alan Irvine and Dons boss di Matteo.
Irvine opted against leaving Deepdale for the Hawthorns, with WBA subsequently appointing Di Matteo.
Di Matteo made his reputation in England in his six years at Chelsea, before being forced to retire at the age of 31 in 2002.
Born in Switzerland, he won 34 caps for Italy and took charge of the Dons in July 2008 when Paul Ince left to take charge of Blackburn.
Di Matteo targets West Brom promotion
MK Dons made the League One play-offs last season, while West Brom were relegated from the Premier League.
"They did play very well and were probably a bit unlucky or not decisive maybe in the two boxes - the defensive box and the offensive box - where you need to be very clinical," added Di Matteo of the Baggies' relegation.
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