If there is a feeling West Brom boss Gary Megson wants to avoid at the end of the season it is one of regret.
The Baggies are already one of the favourites for the drop but, however they fare, Megson does not want any what ifs, buts or maybes.
"We're not going to do this target setting or say what position that we might finish in," he told BBC Sport.
"Our aim is just to give it everything that we've possibly got and see where that takes us."
He added: "We know that this is the hardest league in the world.
"We know that some of the teams in the division are some of the best in world and it's a big ask for anybody coming from the First Division into the Premiership and, regardless of circumstances, it is a very tough division."
Nwankwo Kanu (Arsenal - Free)
Darren Purse (Birmingham - £750,000)
Jonathan Greening (Middlesbrough - £1.25m)
Zolten Gera (Ferencvaros - Free)
Tomasz Kuszczak (Hertha Berlin - Free)
West Brom were relegated after the last Premiership campaign they contested when they finished second-from-bottom in 2002/2003.
And, although he says there are no regrets from that campaign from the aspects of "effort, enthusiasm and drive", he readily admits a lack of quality was the team's downfall.
He has sought to address that with the pre-season signings of Nwankwo Kanu, Darren Purse and
Jonathan Greening after winning promotion back to the top-flight at the first attempt.
"One of things that we said was that we want people with Premiership experience if we can get them in," said the 45-year-old. "But we are very pleased with all the players.
"It's now up to them to justify the fact that they have joined the club and they can do what we want them to do and, hopefully, in doing that get us where we want to be at the club."
Megson is famed for being a tough taskmaster and he is not the type to stand for any lack of effort
from his players.
But he is hoping the lessons learned from his last Premiership season add to a more complete package for the Baggies.
"That was a time in the Premiership where it was enjoyable going to some of these massive grounds for the first time as a manager.
"Managing against some of the teams with the best players in the world in it and, yet, it was disappointing because we only won six games all season.
"You do learn from every experience and, hopefully, I've learnt from my time there."
He added: "The last time we were up we tried to do it in a certain manner that we know that if we did it like that again it wouldn't get us the results that we need so we're trying to do it a little bit differently.
"I think that every team in the Premiership - all the other 19 apart from maybe four - would be saying our first aim is to avoid relegation and then go from there and we are maybe one of those 15 clubs that is in that boat."
Megson concluded: "I'm looking forward to it immensely and so are the players.
"It's why they push themselves as far as they did last year to try and achieve promotion.
"Everybody tells you it is the best and only place to play your football so I'm sure everybody is looking forward to it."