Paul Sturrock set promotion as his target on being appointed Sheffield Wednesday manager on Thursday.
Sturrock was not given long to prove himself at Southampton
Former Southampton boss Sturrock, who succeeds the sacked Chris Turner, becomes Wednesday's 10th boss in nine years after signing a three-year deal.
The 47-year-old will be joined by Kevin Summerfield, his assistant at Southampton and Plymouth, and immediately set his sights high.
He said: "You play football to win and the aim for this season is promotion."
Sturrock added: "This is a huge club. It may not be a Premiership team at this moment in time but the crowd and the stadium are in place."
Wednesday chairman Dave Allen said: "We were contacted by dozens of candidates who were interested in being the Sheffield Wednesday manager.
"But I am in no doubt we have made the right choice in Paul Sturrock.
"He has a proven track record of high achievement in this division and will provide us with the qualities necessary for success this season."
Sturrock is determined to bounce back and prove his managerial credentials following his short, 13-match reign at Southampton.
The former Scotland international claimed player power was a major cause of his demise at St Mary's just two games into this season.
Sturrock enjoyed a glittering playing career at Dundee United where his 109 goals in 385 appearances helped the provincial club win the Scottish title and guided them to the European Cup semi-finals where they were beaten by Roma.
He cut his managerial teeth at St Johnstone, where he built a team which claimed a Uefa Cup place.
His five-year tenure was cut short by a health scare when he collapsed from a heart-related condition during a match against Dundee United.
PAUL STURROCK'S CAREER
Scored 109 goals in 385 games for Dundee Utd
First managerial job at St Johnstone
Resigned after short ill-fated spell in charge of Dundee Utd
Named Plymouth manager in October 2000
Led Plymouth to the 2000-01 Division Two title
Plymouth on the brink of promotion to Championship when he was named Southampton manager.
Left St Mary's two games into this season after just 13 games in charge.
Sturrock's return to Dundee United as manager was less than successful, and he resigned two games into the 2000-01 season after a 3-0 defeat at Hibernian.
Plymouth spotted his potential though and in October 2000 named him at successor to Kevin Hodges.
The Pilgrims piled up 102 points in their promotion season and they missed out on possible back-to-back promotions when they finished just outside the play-off spots.
Sturrock's reward was a five-year contract, but it included a get-out clause if a Premiership club came calling, which Southampton did in March.
His first game in charge of the Owls will be their trip to Wrexham on Saturday.