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Page last updated at 11:34 GMT, Friday, 11 April 2008 12:34 UK

Briatore wants a QPR super-brand

Flavio Briatore
Briatore has already raised the profile of QPR (Getty Images)

Queens Park Rangers co-owner Flavio Briatore say he wants to turn the club into a world wide brand.

Rangers have pulled clear of the Championship relegation zone following the investment of Briatore's group.

The Italian told BBC London 94.9: "I want to create an international brand and I believe we have the possibility.

"QPR is a very nice story, you start from the bottom and reorganise the club. It's much more sexy to take a Championship club up [to the top]."

The Renault Formula One boss began investing in the club in September 2007 with friend and F1 supremo Bernie Ecclestone.

The club were given a further cash boost when the family of the world's fifth richest man, Lakshmi Mittal, bought a 20% stake in the club.

Briatore added: "Already in India the Mittal family is with us and on our website we have many Indians talking with us.

"Every time I go to Formula One, people in the paddock say 'well done', it's great.

"In Italy people are talking about it. Every Sunday and Monday in the Gazzette Dello Sport is the result of QPR, in Spain Marca is talking about QPR , in Europe people are talking about QPR, in England everybody is talking about QPR. The name is great.

"People stop me in the street people and say 'thank you for saving QPR, thank you for saving my club', I believe if you do something like this it is nice."


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