Paul Stretford is the man behind Wayne Rooney's riches
Stretford established Proactive in 1987 from the cellar of his house
His entrepreneurial nous has propelled Wayne Rooney to fourth in the Sunday Times' richest British sportsmen under 30 with an estimated fortune of £33m.
And with commission of up to 20% on all deals with worldwide brands like Coca-Cola, McDonalds, Powerade and Nike, Paul Stretford has in turn become one of the most wealthiest football agents in Britain.
Not bad for a former vacuum cleaner salesman.
But while most football agents quietly pull the money-making strings in the background as their clients do the business on the pitch, Stretford could find his cover blown wide open following the news that Rooney intends to quit Manchester United.
With manager Sir Alex Ferguson revealing he was "shocked" and "disappointed" to learn of Rooney's decision to leave Old Trafford, Stretford must devise a suitable PR strategy to protect Rooney from the wrath of indignant United fans.
The founder of Proactive Sports Management, the company he set up in his cellar in 1987, Stretford signed a 17-year-old Rooney as a client on an eight-year deal in 2002 while the player was at Everton.
The investigation followed Stretford's year-long wrangle with Peter McIntosh, the striker's first agent, who felt his player had been "poached" without adequate compensation in 2002, a claim which ended up in a Warrington court in 2004.
The charges related to how Stretford acquired the right to represent Rooney, and for making false and/or misleading statements to police and in testimony to Warrington Crown Court in 2004 during the examination of the circumstances of how Rooney had joined Proactive from McIntosh's Pro-Form Sports Management company.
Rooney's current contract expires at the end of the 2011/12 season
"The commission found that Mr Stretford encouraged Mr Rooney and his parents to enter into a representation agreement with Proactive Sports Management Limited on 17 July 2002 although he knew Mr Rooney was still then under contract with Pro-Form Sports Management Limited," said the FA, although a charge of enticing Rooney away from McIntosh was not proven.
Stretford took Rooney's account with him following an acrimonious split with Proactive in October 2008, prompting his former employers of accusing Rooney, wife Coleen and their agent of withholding commission on multi-million pound deals that had been brokered by Proactive.
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