The Glazer family have told Manchester United fans to stop worrying about the Premiership club's future.
The Glazers shy from the spotlight but feel fans have nothing to fear
The Glazers have come under fire this week after two of the club's three remaining non-Glazer directors quit.
But a Glazer spokesman told BBC Sport they are committed to making the club a success, adding: "They are very private people but they have the passion.
"United is a very stable, solid brand and what the Glazers have demonstrated is that they still add value."
United directors Nick Humby and Andy Anson resigned this week, leaving chief executive David Gill as the only non-Glazer on the board.
Finance director Humby and commercial director Anson both tendered their resignations on Tuesday, but will remain in post until the new year.
Their exit will mean Malcolm Glazer's five sons and one daughter will fill six of the seven seats in the boardroom, with Gill the only exception.
Fans' group Manchester United Supporters Trust (MUST) - formerly Shareholders United - bitterly opposed the Glazer takeover and have criticised the lack of communication from the new owners.
And they have called on Anson and Humby to tell all.
Investors are clamouring to get involved because they see the attraction of what the Glazers bring to the party in the sports business and the Manchester United brand
"Now is the time for them to come clean, do the honourable thing and let the supporters know what is going on behind the scenes at our football club," MUST spokesman Sean Bones said earlier this week.
But the Glazers are keen to stress the club is in better shape than ever, dispelling the fears generated by their takeover of the club in June 2005.
Following the buy-out, Old Trafford's capacity has been expanded and the club signed a record £56.5m shirt sponsorship deal with American banking giant AIG - largely due to the efforts of Bryan Glazer and Anson.
"There were lots of scare stories last year of massive price hikes and the value of the club going down," the family's spokesman added.
"But in the 16 months since they took over, no-one could argue that Manchester United isn't worth more.
"Investors are clamouring to get involved because they see the attraction of what the Glazers bring to the party in the sports business and the Manchester United brand."
One issue of contention for fans opposed to the new regime is the refinancing package in July which saw United's overall borrowings rise to £660m.
But the spokesman added: "The debt issue is a red herring because United is a stable asset with a stable cash flow.
"Provided there's growth, spending trends continue and the club is well-run, which it is, then the debt isn't an issue."