"This isn't really about spending. I'd like to just make sure the message is clear that we're investing in the future of the football club.
"The investments that we're making currently will define the football club for the next 10 years. I think when you do that to compete with the top four in the Premier League, you have to invest to reach those new levels.
"The players that we're looking to invest further in, they're well documented. But I think it would be a little unfair of us to discuss players who aren't with us at this moment in a public forum.
"But it's fair to say that we're continuing our discussions with Emmanuel Adebayor and who knows."
Cook added: "I think Man City has a strong heritage in the world of football, particularly in England. We've become the focus of attention, most definitely in the past 12 months.
"The quality of players that we're bringing to the club is showing the intent of our owners and our ambition continues to reach new heights. When you start to do that, that attention starts to develop a fan base around the world.
"What this event in South Africa does for us is enable us to reach out to those fans and reach out to those new communities.
"Everybody likes to have fans around the world and not just in Manchester, so we hope we will become the darling of world football."
And £12m new boy Barry also hit back at suggestions from Liverpool boss Rafael Benitez - whose long pursuit of the former Aston Villa captain ended in failure - that his move to Eastlands was motivated by money.
"I think there was maybe a bit of frustration (from Benitez) because it was well documented that Liverpool were in the market to sign me for a couple of years," Barry stated.
"Manchester City had agreed a fee with Aston Villa. Once I'd spoken to the manager, heard the ambition and he told me what the club were aiming for, that suited me.
"People can talk about the money because of the speculation in the media but the players that are now joining are proving my decision to be a correct one. These are players that are really going to improve Manchester City and take us to where we want to go."
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