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Page last updated at 16:50 GMT, Wednesday, 25 March 2009

Terriers in charity shirt link up

Huddersfield Town

Huddersfield Town have announced that they are to donate the sponsorship of their home shirt to the Yorkshire Air Ambulance for the next three seasons.

The deal is part of the 'Keep It Up' campaign which will help keep the charity's helicopters airborne.

"The campaign is the start of a new era for Huddersfield Town," said director of business development Sean Jarvis.

"The relationship with the Yorkshire Air Ambulance is something I think all supporters can be proud of."

The campaign will see 50p in every pound raised by Huddersfield being donated to the charity, with the rest of the money going to the club's youth academy.

"I hope that everyone in Huddersfield and in the wider area show their support for this worthy charity," said Jarvis.

Yorkshire Air Ambulance's director of fundraising, Paul Gowland said: "This is an exciting and innovative partnership for the Yorkshire Air Ambulance and will help us to create a new, sustainable income stream for the charity.

"We are proud to be associated with such a great Yorkshire football club as Huddersfield Town and look forward to working with them and their supporters."

Other football teams who have already given their shirt sponsorship to charities include Barcelona, who support Unicef, and Aston Villa, who donated their sponsorship to the Acorn Children's Hospice.

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