Gravesend and Northfleet have changed their name to Ebbsfleet United.
Club chairman Jason Botley says they have made the change to try to tap into the regeneration of the area - and fans groups have backed the decision.
Botley told BBC Radio Kent: "It is with a view to looking at the area and the development of the club longer term.
"With the influx of new housing and business and the development of the Ebbsfleet area this is the catalyst for us to move forward and upwards."
The Football Association has approved the change, which will take place with immediate effect.
Gravesham MP Adam Holloway has backed the decision to change the club's name.
"I like the old name and seeing Gravesend appear on the TV," Holloway told BBC Radio Kent.
"But if the fans and the directors think this is going to move the club onwards and upwards then things have to evolve, and they've got my support.
"You have to put it in context of the future of the club and the plans that are there are pretty amazing.
"They've got some great plans for a new stadium with more capacity. It's not a done deal yet but I think they're soon going to show some pretty impressive plans.
"I'm sure some supporters would like to keep the traditional name, but times change. It'll always be the same club even if it's got a different name."