Doncaster's new £32m home will be known as the Keepmoat Stadium.
The club have signed a long-term sponsorship deal with Keepmoat plc
which provides regeneration and social housing with naming rights.
Rovers are scheduled to play their first game at their new 15,000 all-seater home on New Year's Day when entertain Huddersfield.
Commercial director of the stadium's management Jeremy Milnes said: "We are delighted to have Keepmoat on board."