Crystal Palace chairman Simon Jordan has expressed his outrage at Everton's £6m bid for striker Andy Johnson.
He told the News of the World: "What does Everton chairman Bill Kenwright think he will get for £6m? Andy Johnson's trainers.
"Andy will be starting the season with Crystal Palace. Apart from anything else, it makes sound business sense.
"Why even accept £10m for him if the club can benefit to the tune of £25m by getting back in the Premiership."
Johnson scored 21 Premiership goals last season but could not prevent Palace dropping into the Championship.
But his performances earned him an England call-up and Jordan is desperate to hang on to the striker.
Jordan added: "Our opening match against Luton doesn't sound too glamorous but our intention is to bounce straight back.
"Our best chance to do that is with Andy."