Coventry City will be playing at the Jaguar Arena when they move from Highfield Road for the 2005/6 season.
The Coventry-based car company has signed a £7m deal as the main sponsor of the stadium in what is understood to be a ten year contract.
The deal is being presented as the largest agreement of its kind ever secured in the UK.
As well as being the home of the Sky Blues it will house a banqueting suite, a casino and hotel.
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