Chief executive Peter Lawwell insists Celtic are well positioned for any new developments in European football.
Lawwell wants to see Celtic involved in any European expansion
"There are maybe five or six clubs with global recognition and we are one of them," he said.
"We are a club in a small region with a massive reach with the Irish-Scots diaspora around the world.
"If there is some sort of environmental change, with an extension of the Champions League, people around the world will know about Celtic."
Lawwell was speaking at the Soccerex conference in Dubai and believes Celtic must set their sights beyond Scotland.
"I think looking forward we're going to need some form of reconstruction of the game in Europe to compete with the NBAs and so on, maybe a super league at some point," he added.
"But we are not instigating anything, we are sitting back and observing."
The problem is we're playing in a fairly unattractive league in comparison to Europe's major championships
Scottish champions Celtic enjoy a 13 point advantage in the title race after 16 games and have reached the knockout stage of the Champions League for the first time.
"We want to take the Celtic story around the world," said Lawwell.
"The problem is we're playing in a fairly unattractive league in comparison to Europe's major championships week in, week out.
"What we want to do is compete at the highest level because the size of the club and the history of the club demand that.
"I would like to be involved in any restructuring that would do that, but the fact of the matter is that in a Scottish nation of five million people the media values are so low.
"That's a fact and I don't see how that's going to change.
"So we need to be a part of any restructuring that may take place in the future.
"The challenge is how do you grow and how do you compete with the Manchester Uniteds, Barcelonas, Real Madrids and Inter Milans?"
Lawwell conceded there was no chance of Celtic moving to England's Premiership.
And Celtic have no voice at the G14 table, the group that represents the interests of Europe's elite clubs.
But Lawwell added that the club's recent signing policy has been conducted with market growth in mind.
He said: "We've got (Shunsuke) Nakamura from Japan, we have brought in two Polish players - Maciej Zurawski and Artur Boruc - and last year we brought Roy Keane to Celtic in order to squeeze growth out of the market in Ireland."