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Last Updated: Wednesday, 31 January 2007, 16:25 GMT
Broadis recalls the 'simple game'
Ivor Broadis
Agents are a blight on the modern game. The only agent we ever had was Dick Tracy.

Ex-footballer Ivor Broadis

Long before Chris Waddle and Bryan 'Pop' Robson turned out for both Newcastle and Sunderland, it was Ivor Broadis who dazzled the crowds of Tyne and Wear.

The inside forward was a popular figure in the north of England during the 1940s and '50s, in a career that also saw him earn 14 England caps.

What the history books best remember him for however, is that Broadis became player/manager of Carlisle United at the youthful age of 23.

"Imagine a 23-year-old among a 12-man board of directors whose average age was 70," he laughs. "It was doomed."

In an interview with BBC Radio Newcastle, the former RAF recruit recalled the historic moment in 1949 when he became the first player/manager to sell himself to another club.

"All I did was exercise the right to be transferred. Blackburn, Man City and Preston were all in for me as well, but I chose Sunderland.

"They paid big transfer fees, and treated players the best. It was a great move for Carlisle too because they got 18,000 for me. It was an incredible amount in those days."

Broadis looks back at his playing days fondly: "We had Len Shackleton, Dickie Davis, Trevor Ford, Willie Watson, Arthur Hudgell, Johnny Mapson and Tommy Wright all at Sunderland.

"We understood each other. There wasn't a great deal of coaching back then, but we just got on with the game.

"In those days, managers would ask themselves two things: Does the player use the ball when he's got it, and does he look for it when he hasn't?

"That's what football is all about. People make it far too complicated nowadays."

Born: London
DOB: 18/12/22
Clubs: Carlisle (1946-49), Sunderland (49-51), Man City (51-53), Newcastle (53-55), Carlisle (55-59), Queen of the South (1959)
England: 14 caps, 8 goals

The fond memories however, are also tinged with regret: "The sad thing about that Sunderland side was that we should have won the League in 1950.

"They played me at centre-forward against a relegated Man City with three or four games to go and we lost. We finished third in the end."

Despite moving on to Manchester City and Newcastle, and having a successful career as a sports journalist, this title failure still rankles with Ivor:

"We should have won the league that year," he insists, as the memories come flooding back. "It would have made such a difference."

And what does Ivor think about the money that engulfs today's game?

"Some of the money dished out these days is obscene," he says. "I do think that agents are a blight on the modern game.

"The only agent we ever had when I played was Dick Tracy. I'm against people picking up money for doing nothing for it.

"If there has to be a lot of money in football, then who better to get it than the players? Without them, there wouldn't be a game."

Listen to full match commentary of every Newcastle United and Sunderland game on BBC Radio Newcastle (95.4FM, 1458AM, and DAB) and every Carlisle United game on BBC Radio Cumbria (95.6FM, 96.1FM and 104.1FM)


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