The 22,500-seater stadium is due to open in May 2011
Brighton and Hove Albion have announced that their new ground will be sponsored by international financial services firm American Express.
The new facility will now be known as the American Express Community Stadium.
Construction on the stadium began in December 2008 and is due to be completed in May 2011, in time for the 2011/12 season.
Brighton's stadium saga has been ongoing since their original home, the Goldstone Ground, was sold in 1995.
They stayed there as tenants for another two years before entering into a ground share at Gillingham's Priestfield Stadium, and then moved on to the Withdean Stadium back in Brighton, where they currently play.
Seagulls chairman Tony Bloom told BBC Sussex: "It's a proud day for me, the directors and everyone involved in the club.
"For American Express to be on board is a big honour for the club and the city. It's a really good fit."
Michael Edwards, senior vice president of American Express, added: "This is a big deal for Brighton and Hove, the club and American Express.
"This stadium symbolises the resilience, passion and commitment of the club over the past 10 years or so.
"We can work as a partnership for the benefit of everybody in the region."
The new stadium site at Falmer was first chosen in 1998 but planning problems dogged the process.
Chief among them was the site's location within the South Downs Area of Outstanding Natural Beauty.
This meant the plans were subject to a planning inquiry by then Deputy Prime Minister John Prescott who approved the scheme in October 2005.
This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.