Cherries sponsor pulls out early

Bournemouth are looking for a new shirt sponsor (Getty Images)

League One strugglers Bournemouth have had their shirt sponsor pull out of their deal a year early.

Dorset-based company Focal Point Fires have exercised a clause to end the three-year agreement with 12 months still to run.

The raeson the company gave for their withdrawal was that they are "not happy with what is going on at the club".

Bournemouth are facing relegation from League One, after having 10 points deducted for entering administration.

Cherries chairman Jeff Mostyn told the Bournemouth Echo: "They have decided to exercise the option in the agreement, but I would like to thank them for their tremendous support over the past two years."

Meanwhile, Mostyn is expected to announce a press conference for next week, to outline his plans to take the club forward.

A consortium led by the current Cherries chairman tabled a successful bid for the club last week.