Blackburn chairman John Williams believes Premiership clubs should use increased television revenue to cut tickets prices and curb falling crowds.
Blackburn want to combat falling attendances
The Premier League has clinched a £625m overseas rights deal which will boost the average TV income for top-flight clubs to £40m per year.
Williams said: "Our view is that some of this new money must be returned to our supporters in admission prices.
"Most clubs, apart from the biggest, have a problem with crowds."
Williams added: "It is crucial that the game remains a live spectacle.
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"The Premier League is becoming increasingly predictable. While it is good we still have a title race, most people can name at the beginning of the season who the top four clubs will be.
"Although we have to remain as competitive as we can, we are committed to returning some of the increase in TV money to our supporters from next season."
Blackburn's average attendance this season at 31,000-capacity Ewood Park is 21,621.