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Page last updated at 09:25 GMT, Wednesday, 25 May 2011 10:25 UK

Birmingham City defend season ticket costs despite drop

Chris Kershaw
Kershaw says Blues will look at special deals for their Europa League games

Birmingham City are resisting calls from supporters to lower the price of season tickets following the club's relegation back to the Championship.

Prices were set before the end of the season, and sales are ahead of the same time last year.

"We felt when the price structure was put in place that, over 23 home games, they were fair," said Blues' PR and Communications Officer Chris Kershaw.

"That's in comparison to clubs of a similar stature in the Championship."

The Carling Cup winners face the prospect of a busy season, starting in August with the final qualifying round for the Europa League.

And the club understand that their league programme will not have as many attractive games which may impact on season ticket sales.

"That's a decision ultimately for a fan to make," Kershaw told BBC WM.

"We don't mean that arrogantly, because we understand that a season ticket outlay is an enormous outlay for people and especially families.

"If we were to change the prices, which the club has decided not to do, this would delay the sales and cause a problem with the sales we've already had.

"We think we should be judged on our prices in areas like the Tilton, the Kop, the Gil Merrick Stand and certainly the Family Stand area because our aim is to attract younger fans and families."

Birmingham's third relegation in six seasons was secured when they lost 2-1 to Tottenham Hotspur at White Hart Lane on Sunday.

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