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Page last updated at 14:17 GMT, Wednesday, 14 October 2009 15:17 UK

Gold cautions Yeung on price cut

New Birmingham owner Carson Yeung
Yeung wants to reward fans after a drawn-out takeover process

Outgoing Birmingham chairman David Gold has warned new owner Carson Yeung that reducing ticket prices could lead to the club being relegated.

Yeung has cut the price of a ticket for the Barclays Premier League visit of Manchester City on 1 November.

Gold told BBC Radio 5 live: "The model for reducing prices doesn't work. In the event that you cut your prices in half you don't double your attendance.

"Fans will love him but he will get relegated because it doesn't work."

Gold, who is stepping down after 16 years at St Andrew's, added: "Often fans say if you cut your prices you will fill the stadium - it is not true.

When the last Carson Yeung attempt to buy the club failed it destabilised the club to an extent that Steve Bruce left, understandably, and we got relegated

Outgoing Birmingham chairman David Gold

"What I have been lobbying for through the Football Association, and particularly when I was in the Football League, was for prices to be cut universally, across the board, every club reducing their prices.

"You can't do it individually and Carson will find, if he keeps doing it individually, he will get relegated.

"If all your competitors cut their prices it's fine, it does work.

"But what will happen is the other clubs won't cut their prices and they will get promoted or not relegated, so the model doesn't work."

Yeung first attempted to take over the club two seasons ago but a potential deal collapsed and Birmingham were subsequently relegated.

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Gold accepts he and fellow owner David Sullivan must accept their share of the blame for that, but feels the club is now in good shape as it is handed over.

He said: "One shouldn't blame Carson Yeung, it was the recession that helped the collapse of the deal two years ago.

"But it was that that got the football club relegated. When the last Carson Yeung attempt to buy the club failed it destabilised the club to an extent that [manager] Steve Bruce left, understandably, and we got relegated.

"We did genuinely believe at the time the deal would go through. Our judgement was wrong so you could argue it was the board's fault. I would take the criticism.

"But we did redeem ourselves and by the same token you must commend us for getting Birmingham City promoted the following season."

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see also
McLeish is part of new Blues - Yu
13 Oct 09 |  Birmingham
McLeish excited by Blues takeover
06 Oct 09 |  Birmingham
Sullivan plays down West Ham move
06 Oct 09 |  Birmingham
Premier League approval for Yeung
25 Sep 09 |  Birmingham
Exit looms for Sullivan & Brady
16 Sep 09 |  Birmingham
Hong Kong bid for Birmingham City
21 Aug 09 |  Business
Yeung puts deposit on Birmingham
20 Aug 09 |  Business
Yeung in Birmingham takeover bid
12 Aug 09 |  Birmingham


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