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Page last updated at 10:13 GMT, Tuesday, 5 May 2009 11:13 UK

Birmingham plan sensible approach

David Gold
Gold's club won promotion on the final day of the season

Birmingham chairman David Gold says the club will take a "realistic" approach to spending when the Blues return to the Premier League next season.

His club were relegated from English football's top flight a year ago.

And Gold insists Blues will not risk their long-term stability by spending beyond their means, citing financially stricken Southampton as an example.

"We won't bankrupt the club, whilst we are in charge. We won't be a Leeds, Southampton, Leicester etc," said Gold.

"We have to make sure if we get relegated again - and I don't think we will - we will be a club that will be strongly capable of challenging again."

Leeds, Southampton and Leicester all suffered severe financial problems following their spells in the Premier League and found themselves relegated to League One.

"You would like to think when you get into the Premier League that you will stay there forever and will eventually challenge for Europe," said Gold.

606: DEBATE
SuperMickMccarthy

"We hope to become established. I don't want to be in the Championship and I don't want to be in a relegation battle.

"You have to invest and what I can promise the fans is that we will invest every penny the club generates.

"But you have to be realistic until more funds come into our football club via partnerships or whatever way they might come in."

Gold also feels that the off-field turmoil that dogged their previous stay in the Premier League was a contributing factor for their relegation.

Birmingham were the subject of a failed takeover bid by Hong Kong businessman Carson Yeung, and the uncertainty played a big part in costing them the services of manager Steve Bruce.

"The thing that got us relegated last year was the takeover and we will never allow that again. The failed takeover got us relegated," said Gold.

"We have learned from that. I wish I had been stronger and firmer at times. We will never do anything like that again to put our football club in any jeopardy."



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see also
We need five players - Sullivan
05 May 09 |  Birmingham
McLeish will not quit Birmingham
03 May 09 |  Birmingham
Birmingham clinch top-flight spot
03 May 09 |  Championship
Championship photos
03 May 09 |  Championship
McLeish hopes 'buzzing' Blues can go up
01 May 09 |  Football
Administrators debate Saints bids
03 May 09 |  Southampton
Gold convinced Blues will go up
26 Mar 09 |  Birmingham
McLeish leaves Scotland for Blues
27 Nov 07 |  Football
McLeish rejects Scots exit talk
19 Nov 07 |  Internationals
Birmingham takeover 'not likely'
02 Dec 07 |  Birmingham
Ups and downs
03 May 09 |  Football
Leicester drop to an all-time low
05 May 08 |  Leicester
Relegated Leeds in administration
04 May 07 |  Leeds


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