Aston Villa have signed a shirt sponsorship deal with internet gaming company 32Red.
The club have not disclosed exactly how much 32Red will pay but said the agreement could net "a seven-figure sum" in each of the next two seasons.
The firm's logo will replace that of DWS Investments on Villa's shirts for two seasons starting from 2006-2007.
Villa sales director Stuart Ryan said in a statement: "This is the best deal for the club, in so many ways."
Ryan went on: "During the course of this season, we've had discussions with a number of companies who were interested in putting their name on the front of the shirt.
"32Red is a modern, pro-active company at the forefront of its sector and we're looking forward to working with them as commercial partners rather than merely sponsors."
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