Dundee United consigned Hibernian to their fifth straight defeat to leave the Edinburgh outfit deeper in relegation trouble.
Danny Galbraith had blasted a good chance over for Hibs before Jon Daly stole in unmarked to bundle in the opener off the post after 13 minutes.
David Robertson was the creator and set up the second after 48 minutes, Craig Conway racing clear to blast home.
Johnny Russell stabbed the third past keeper Graeme Smith after 81 minutes.
United's deserved win means that Hibs have gone 12 games without a win, 10 of those in the Scottish Premier League, and have not scored in their last seven games.
They are now only two points ahead of bottom side Hamilton Accies, who now have two games in hand, and face a crucial match against third-bottom St Mirren on Tuesday.
Both sides had gone into the game minus influential players through injury or illness - United being without midfielder Morgaro Gomis while forward Derek Riordan's absence continued for Hibs.
Hibs manager Colin Calderwood, whose side went into the game without a goal in 541 minutes of football, continued to ring the changes in an attempt to find a winning formula.
Conway provided a clinical finish for United's second goal
New signings Martin Scott and Victor Palsson were handed starts along with Liam Miller and David Wotherspoon, with captain Ian Murray, Kevin McBride, John Rankin and Merouane Zemmama, who is poised to join Middlesbrough, dropping out.
United manager Peter Houston went for experience, with Scott Robertson, David Robertson and Daly returning to the starting line-up at the expense of youngsters Stuart Armstrong and Russell.
And it was David Robertson who ought to have given United an early lead when he was found by a cross deep to the back post from Conway but volleyed well over from 10 yards.
Hibs responded but failed to capitalise on a couple of good chances of their own.
Miller outmuscled Barry Douglas at the back post but shot into the side-netting from 12 yards then Colin Nish headed into the path of Galbraith only for the striker to volley high into the stand from a similar distance.
Those long crossfield balls falling on top of left-back Callum Booth were giving Hibs problems and a delivery from Douglas led to the opening goal.
David Robertson headed the ball into the penalty area and Daly stole in unmarked to beat goalkeeper Smith and score off the inside of the post.
Daly ought to have put United further ahead when found by a Conway cross 14 yards from goal, but the striker failed to get a firm enough connection and his header skimmed wide of the far post.
Hibs started to apply some pressure, but it was United's Scott Robertson who went closest to adding to the scoreline before half-time with a low drive from just outside the box that was screwed a yard wide.
United's top scorer, David Goodwillie, was virtually anonymous in the first half and squandered an early chance after the break, firing well over from 15 yards.
However, it was not long before the home side extended their lead when David Robertson's through ball set Conway on a foot-race with Francis Dickoh that the United winger won with ease before blasting the ball into the roof of the net from the edge of the box off the despairing hand of Smith.
Hibs immediately had an opportunity to pull a goal back, but Wotherspoon fired straight into the arms of Pernis from 14 yards.
David Robertson missed an even better chance to kill off Hibs when Goodwillie played the ball into his path, but the midfielder blasted over from just inside the area.
A couple of corners caused chaos in the Hibs defence and, after the ball had been cleared off the line twice, Conway's cross found the unmarked Russell, whose first header was blocked by Smith but the striker stabbed the ball in at the second attempt.
That ensured that United ended a run of three straight draws, if you discount the penalty shoot-out against Ross County in the Scottish Cup, and eight in their last nine games.
Hibs were denied the consolation of their first goal of 2011 when new signing Matt Thornhill's header was cleared off the goal-line in the dying seconds.
Live text and stats
Sunday, 30 January 2011
06 Conway (Swanson 84)
15 Buaben yellow card (Armstrong 87)
25 Goodwillie (Russell 72)
34 Towell (Duffy 64)
22 Galbraith (Byrne 64)
44 Martin Scott yellow card
09 Nish (Thornhill 72)
08 De Graaf,
Ref: BrinesAtt: 6,215
Attempts on target
Attempts off target
90:00+3:16 The referee brings the game to a close.
90:00+2:51 Free kick awarded for a foul by Liam Miller on Daniel Swanson. Garry Kenneth takes the direct free kick.
90:00+2:08 Victor Palsson takes a shot. Save by Dusan Pernis.
90:00+1:41 Corner from the right by-line taken by Liam Miller, Matt Thornhill takes a shot. Dusan Pernis makes a save.
90:00+1:25 Corner taken short by Liam Miller.
90:00+0:49 Corner taken right-footed by Liam Miller from the right by-line, clearance by Jon Daly.
88:30 Matt Thornhill produces a right-footed shot from just outside the box that goes wide right of the target.
87:51 Free kick awarded for a foul by Scott Robertson on Darryl Duffy. Free kick crossed by Callum Booth, clearance made by Keith
86:02 Substitution Stuart Armstrong joins the action as a substitute, replacing Prince Buaben.
84:19 Outswinging corner taken right-footed by Liam Miller from the right by-line to the near post, Prince Buaben makes a clearance.
83:14 Craig Conway is flagged offside by the assistant referee. Graeme Smith restarts play with the free kick.
83:14 Substitution Daniel Swanson joins the action as a substitute, replacing Craig Conway.
80:42 GOAL - Johnny Russell:Dundee Utd 3 - 0 Hibernian Johnny Russell gets on the score sheet with a goal from close in to the bottom right corner of the goal. Dundee Utd 3-0 Hibernian.
80:25 Johnny Russell takes a shot. Save made by Graeme Smith.
79:30 Inswinging corner taken from the left by-line by Craig Conway.
78:21 The assistant referee signals for offside against Jon Daly. Graeme Smith takes the free kick.
77:24 Liam Miller takes the inswinging corner, free kick awarded for a foul by Paul Hanlon on Sean Dillon. Free kick taken by Sean
76:31 Darryl Duffy fouled by Garry Kenneth, the ref awards a free kick. The ball is delivered by David Wotherspoon, Martin Scott
takes a shot. Save by Dusan Pernis.
75:20 Handball decision goes against Prince Buaben. Direct free kick taken by Graeme Smith.
75:20 Booking Caution for Martin Scott.
75:12 Booking Prince Buaben is cautioned.
72:59 Shot by David Wotherspoon from deep inside the penalty area misses to the right of the goal.
72:35 Foul by Craig Conway on Victor Palsson, free kick awarded. Martin Scott restarts play with the free kick.
71:17 Sean Dillon fouled by Colin Nish, the ref awards a free kick. Garry Kenneth restarts play with the free kick.
71:17 Substitution (Hibernian) makes a substitution, with Matt Thornhill coming on for Colin Nish.
71:17 Substitution Johnny Russell comes on in place of David Goodwillie.
70:33 Craig Conway is ruled offside. Graeme Smith restarts play with the free kick.
68:11 Jon Daly is flagged offside by the assistant referee. Graeme Smith takes the free kick.
67:27 Free kick awarded for an unfair challenge on Garry Kenneth by Colin Nish. Barry Douglas takes the direct free kick.
67:04 Jon Daly is caught offside. Graeme Smith takes the free kick.
66:25 Short corner taken by Craig Conway from the right by-line.
65:31 Unfair challenge on Prince Buaben by Darryl Duffy results in a free kick. Barry Douglas takes the free kick.
64:33 Corner taken right-footed by Liam Miller, Francis Dickoh concedes a free kick for a foul on Garry Kenneth. Dusan Pernis restarts
play with the free kick.
64:14 Liam Miller takes a outswinging corner from the right by-line to the near post, Prince Buaben manages to make a clearance.
63:12 Foul by Craig Conway on Martin Scott, free kick awarded. Direct free kick taken by Martin Scott.
63:12 Substitution Darryl Duffy joins the action as a substitute, replacing Richie Towell.
63:12 Substitution (Hibernian) makes a substitution, with Kurtis Byrne coming on for Daniel Galbraith.
62:02 Shot from deep inside the area by David Robertson goes over the bar.
54:47 Prince Buaben produces a left-footed shot from just outside the penalty box that goes wide left of the target.
54:00 David Wotherspoon takes a shot. Save made by Dusan Pernis.
49:12 Martin Scott challenges Prince Buaben unfairly and gives away a free kick. Sean Dillon restarts play with the free kick.
47:39 The assist for the goal came from David Goodwillie.
47:39 GOAL - Craig Conway:Dundee Utd 2 - 0 Hibernian Craig Conway scores a goal from just inside the penalty area high into the middle of the goal. Dundee Utd 2-0 Hibernian.
46:41 Effort on goal by David Goodwillie from deep inside the area goes harmlessly over the bar.
45:01 The game restarts for the second half.
45:00+0:11 The players leave the pitch at half time.
44:12 The offside flag is raised against David Goodwillie. Free kick taken by Graeme Smith.
40:31 Shot from just outside the area by Scott Robertson misses to the left of the target.
39:09 Corner taken right-footed by Liam Miller.
37:34 Craig Conway is flagged offside by the assistant referee. Free kick taken by Graeme Smith.
36:09 The official flags David Goodwillie offside. Graeme Smith takes the free kick.
32:49 David Robertson concedes a free kick for a foul on Martin Scott. Graeme Smith takes the free kick.
31:23 Foul by Prince Buaben on Colin Nish, free kick awarded. Centre by Liam Miller, Headed effort from inside the area by Colin
Nish misses to the right of the target.
30:14 Jon Daly challenges Paul Hanlon unfairly and gives away a free kick. Graeme Smith takes the free kick.
28:09 Corner taken by Craig Conway, Shot from deep inside the area by Garry Kenneth goes over the bar.
26:57 David Goodwillie is caught offside. Indirect free kick taken by Graeme Smith.
25:32 Liam Miller challenges Craig Conway unfairly and gives away a free kick. Free kick taken by Barry Douglas.
24:54 Craig Conway produces a cross, Headed effort on goal by Jon Daly from inside the penalty box misses to the right of the target.
23:59 Martin Scott gives away a free kick for an unfair challenge on Craig Conway. The free kick is swung in right-footed by Craig
Conway, Martin Scott manages to make a clearance.
21:22 Handball by Daniel Galbraith. Barry Douglas crosses the ball in from the free kick, Callum Booth makes a clearance.
18:55 Header from deep inside the penalty area by Colin Nish goes harmlessly over the crossbar.
16:19 Free kick awarded for a foul by Colin Nish on Scott Robertson. Free kick taken by Garry Kenneth.
12:46 The assist for the goal came from David Robertson.
12:46 GOAL - Jon Daly:Dundee Utd 1 - 0 Hibernian Jon Daly finds the back of the net with a goal from close in to the bottom left corner of the goal. Dundee Utd 1-0 Hibernian.
11:57 Colin Nish gives away a free kick for an unfair challenge on Sean Dillon. Free kick taken by Barry Douglas.
10:51 Shot on goal by Daniel Galbraith from inside the box goes harmlessly over the target.
10:22 Garry Kenneth challenges Colin Nish unfairly and gives away a free kick. Direct free kick taken by Paul Hanlon.
9:55 Effort on goal by Sean Dillon from inside the penalty area goes harmlessly over the bar.
9:12 Foul by David Wotherspoon on Barry Douglas, free kick awarded. The free kick is delivered right-footed by Craig Conway from
left wing, clearance made by Francis Dickoh.
8:37 Effort from long range by Richie Towell goes wide right of the target.
4:59 Shot by David Wotherspoon from deep inside the box bounces off the post.
3:08 A cross is delivered by Craig Conway, Shot from close range by David Robertson clears the bar.
1:29 Martin Scott concedes a free kick for a foul on David Robertson. The free kick is swung in left-footed by Barry Douglas, save
by Graeme Smith.
0:44 Foul by Colin Nish on Keith Watson, free kick awarded. Free kick taken by Sean Dillon.
0:00 The referee starts the match.
Live text and data provided by The Press Association.
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