Scottish Premier League clubs are to press for the re-introduction of alcohol sales in football grounds after rules were relaxed for rugby.
Gold says relaxing the rules for rugby and not football is unfair
Lex Gold, the SPL chairman, told BBC Sport: "What has happened in relation to rugby is unfair.
"We believe that there should be a pilot exercise involving our clubs.
"We would take it stage by stage, but the approach to say that rugby fans are better behaved than football fans is one that we would challenge."
Scotland's top-flight clubs gathered in Dalmahoy to discuss a range of issues and the subject of alcohol was high on the agenda.
It follows last month's decision to lift the 25-year ban on alcohol at the national rugby stadium at Murrayfield in Edinburgh.
That move was expected to generate £1m per season for the Scottish Rugby Union in beer sales and lead to increased sponsorship from major brewers.
And it allowed Scotland to be on a par with other nations during rugby's World Cup in September.
The Scottish Executive's new justice minister, Kenny MacAskill, had hinted at the time that it could be possible to one day extend the relaxation to football grounds.
However, he stressed that there was a "legacy of difficulties with football in Scotland" in comparison to rugby.
Murrayfield opted into the alcohol ban in 1982 following fighting among rival fans during the Celtic-Rangers Scottish Cup final in 1980.