Teenager Steven Fletcher scored his first goal for Hibernian as they swept Dundee United aside at Easter Road.
Garry O'Connor celebrates the first goal at Easter Road
The in-form Garry O'Connor shot the home side into an early lead from six yards after a clever exchange with strike partner Derek Riordan.
With Hibs dominating the game, O'Connor then set up Fletcher ten minutes into the second half and the youngster crashed in an impressive strike.
United have now lost four in a row and looked disjointed throughout the game.
The visitors had the best of the chances in the opening stages when James Grady just failed to connect with a Mark Wilson free kick.
Grady then turned provider when he squared the ball into the path of Mark Kerr only for the youngster to send his header well over the crossbar from 10 yards.
But it was the home side who went in front after 11 minutes when a Stephen Glass long ball was met by O'Connor, who worked a one-two with Riordan before slotting home from just inside the six-yard box.
Hibs could have extended their lead soon after if Stuart Duff had not hooked a Dean Shiels toe-poke to safety.
Hibs were enjoying more success in the final third of the pitch and O'Connor was picked out by Steven Whittaker in the penalty box but his close-range shot cannoned off the body of Alan Archibald.
O'Connor then flighted a long ball almost half the length of the pitch to Riordan who tried to lob goalkeeper Paul Jarvie, but the effort fell just wide of the upright.
Three minutes after the re-start, Fletcher was unfortunate to see his header sneak just over the crossbar from a Riordan corner.
That was followed by a bad miss from Riordan when the two players combined again.
This time, Fletcher flicked the ball into the path of Riordan on the corner of the six-yard box and he only had the goalkeeper to beat, but the young forward fired wide of target.
Hibs were well on top and O'Connor tried his luck with a volley from the edge of the area but Jarvie managed to hold the effort.
Fletcher bagged his first senior goal for Hibs
Hibs found the net again in the 55th minute when Fletcher collected O'Connor's neat flick before taking the ball past Wilson and blasting in a fine strike.
Fletcher was denied the chance of a second goal when he slipped at the crucial moment after Riordan had poked the ball behind the United defence.
United skipper Derek McInnes tested Simon Brown with a fierce strike, while Jason Scotland dragged a shot wide from 18 yards.
United substitute Karim Kerkar was well off target from a promising position, while Alan Archibald sent a header wide from a corner with the goal at his mercy.
In the end it was Hibs who took the points to take their impressive unbeaten run to seven games.
Hibernian: Simon Brown, Whittaker, Caldwell, Murray, Orman (Rocastle 65), Shiels, Beuzelin, Glass, Fletcher (Dobbie 80), O'Connor (McCluskey 74), Riordan. Subs Not Used: Alistair Brown, McDonald, Shields, Venus.
Goals: O'Connor 11, Fletcher 55. Booked: O'Connor.
Dundee United: Jarvie, Duff, Innes, Archibald, Kerr (McCracken 65), Wilson, McInnes, Brebner, McIntyre, Grady (Scotland 60), Robson, Scotland (Kerkar 77). Subs Not Used: Hirschfeld, Dodds, Robertson, Callaghan.
Ref: M Ritchie