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Page last updated at 15:43 GMT, Friday, 23 October 2009 16:43 UK

Barclays agrees new Premier deal

Manchester United with the Premier League trophy
Barclays have sponsored the Premier League since 2004

The Premier League and Barclays have agreed a new three-year sponsorship deal worth £82.25m.

The new deal will take the bank's sponsorship of the English top-flight up to the end of the 2012/13 season.

League chiefs had initially rejected a lower offer from the bank, who have backed the Premier League since 2004.

"We are extremely pleased that our long established partnership with Barclays will continue," said Premier League chief executive Richard Scudamore.

The value of the new deal represents a 25% increase on the current £65.8m agreement.

606: DEBATE

This is a reflection of the ongoing strength of the Premier League in a sponsorship market place that has suffered as a result of the economic downturn.

"The Premier League's strength is that it is an essentially English competition that has gained a huge international following," said Scudamore. "This clearly resonates with Barclays' own business development and aspirations.

"Barclays' commitment is critical to helping us continue to put on a top quality football competition that is watched and enjoyed by football fans at home as well as across the world."

The Premier League was formed in 1992 and has had a sponsor since 1993.

From 2001 until 2004, Barclaycard was the official sponsor and before that it was the Carling lager brand.

Barclays were one of the few major banks not to be bailed out by the British government last year and in afternoon trading on the London Stock Exchange on Friday their share price was up 1.2% at 363.3p.



Print Sponsor


see also
Barclays nets Premier League deal
27 Sep 06 |  Business
Premier League sponsors pull out
19 Jan 01 |  Eng Prem
Barclays seal Premier deal
03 Oct 03 |  Premier League
How to watch Match of the Day
09 Aug 11 |  Match of the Day


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