Newcastle are one of five clubs to reduce season-ticket prices
Thousands of supporters will pay less to watch Premier League football next season after five clubs decided to cut their season-ticket prices.
Everton, Sunderland, Manchester City, Newcastle and Portsmouth are leading the way with a variety of reductions to help fans through the recession.
Five others, Aston Villa, Tottenham, Chelsea, Hull City and Arsenal have announced a price freeze.
The remaining 10 top-flight clubs are yet to reveal their pricing structures.
We all love the game, what we don't want is to have our loyalty exploited
Steve Powell Football Supporters' Federation
The cuts are not the first in the Premier League as Bolton dropped their prices last season, but the general trend has been upwards.
Everton's cheapest season ticket will be £399 for adults and £149 for under-16s, while Sunderland have promised to cut at least £30 off all seats while under-16s with an adult will pay just £19 for the season.
North-east neighbours Newcastle have announced a nine per cent cut with the cheapest adult ticket expected to come in at under £500. They have also pledged to have more seats in the family section and under-16s tickets available to under-18s.
Portsmouth are offering price cuts of up to £120 with their cheapest adult ticket costing £575 while Manchester City are reducing prices by an average of seven per cent.
Prices for 16-21 year olds at Eastlands will be cut by 17% and fans will be given an extra three months to make final payments.
"I think everybody's acutely aware of the economic circumstances that the country is in and the difficulties that individuals find themselves in, and money is tighter," Dan Johnson of the Premier League told BBC News.
"I think the clubs are sensitive to that and one very real way they can helps fans is reducing ticket prices."
Steve Powell of the Football Supporters' Federation said: "It's much welcome relief.
"After a long time the clubs are finally starting to realise ticket prices are far too high in this country, compared to other countries in Europe, and I think the recession has been the catalyst."
He added: "I hope that the Premier League is finally starting to realise that their fan base is ageing, less than one in 10 of their fans is under 24 - that can't be good for the future.
"We all love the game, what we don't want is to have our loyalty exploited."
This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.