New signing Lovenkrands celebrates his first goal for Newcastle
Newcastle eased their relegation fears with victory at strugglers West Brom.
The build-up was overshadowed by the news that manager Joe Kinnear had been taken to hospital before the match.
But the Magpies went ahead when Damien Duff slotted in from 10 yards before Marc-Antoine Fortune equalised with a superb turn and shot.
A low strike by Peter Lovenkrands and Steven Taylor's header made it 3-1 before Fortune's second late on ensured a thrilling finish.
Assistant boss Chris Hughton took charge of Newcastle in Kinnear's absence and both he and Albion manager Tony Mowbray must have been dismayed by the antics of their backlines during the opening 10 minutes.
Only two minutes had gone when Duff took advantage of a piece of comedy defending by Leon Barnett.
The centre-back, back in the side after a four-match injury lay-off, failed to control a harmless ball from Shola Ameobi, allowing the pacy Duff to pounce and slot past Scott Carson from 10 yards.
"We beat ourselves" - Mowbray
Albion may have the worst defence in the league, but Newcastle's will not win any prizes either this season, and the lead did not last long.
Loan signing Fortune, who was one of the bright sparks for the home side, collected a pass from playmaker Borja Valero before twisting away from Steven Taylor far too easily and spearing a fine strike into the bottom left corner.
Celebrations among the home fans were cut short, however, when Mowbray's team capitulated once again moments later.
Duff's cross from the left found Ryan Taylor, whose volley ricocheted off two West Brom defenders before the ball found its way to Lovenkrands and the 29-year-old Dane, on a contract until the end of the season, marked his first start with a calm finish from eight yards.
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